Follow Your Own Design Process: Why the “Right Way” is Just the One That Works
If you scroll through design Twitter or browse top-tier portfolios on Behance, you will inevitably see The Process™. You know the one. It’s usually a clean, linear diagram—often a “Double Diamond”—that moves perfectly from Empathize to Define, then Ideate to Prototype, and finally to Test. It looks scientific. It looks safe. It looks like a […]
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